WHY THE LOOP EXISTS

Most coaching stops at the plan.

Eight years inside the WorldTour taught me the plan is the easy part. What made riders better was everything after it — the review, the constant adjusting, the arguments about whether a session was actually doing anything.

The riders who come to me almost always say the same three things. I don't know if I'm on track. I don't feel like I have any direction. Nobody's holding me accountable. All three are the same problem: there's no loop. There's just a plan, on repeat.

The loop is how we move performance. Not with harder sessions, but with a system to fall back to — where every session drives a specific adaptation, and you understand the process behind the plan.

THE FOUR PHASES

Plan.

We start with a full rider performance analysis (£229 on its own, free for coaching clients) and a proper breakdown of what your target event demands. From there we set process goals and KPIs, built around your physiology, your lifestyle, and where you want to be.

You'll know why every session is in your week before it starts.

Perform.

You execute — training blocks, testing, race day. Every session has a job, and you'll know what it is.

This is the part most riders think coaching is. It's actually the smallest part.

Review.

Every week I look at your training the way we ran performance meetings at EF and Bahrain — power, heart rate, RPE and lactate read together. Power on its own tells you what you did. It doesn't tell you what it cost you.

The question the review is trying to answer is simple: are we improving the things we set out to improve?

Refine.

The next phase of training gets built on what the review found. What's working stays. What isn't gets changed.

Real data, real feedback, informed decisions. Then the loop starts again — the same four phases, sharper each time.

WHO IT'S FOR

This suits some riders more than others.

The Performance Loop is built for riders who want to understand why their training looks the way it does. You'll be involved in the reasoning. You'll get an answer when you ask a question. The plan will change when the numbers say it should.

Two ways to start.

Rider Performance Analysis — £229 (or £299 with a 1:1 debrief call) A one-off deep dive into your data. What's working, what's holding you back, what to change.

Monthly coaching — The full Loop, all season. Your rider analysis and debrief call are included.

[Get your analysis] [Apply for coaching]