About
How I coach: the TKC Performance Loop.
Plan. Perform. Review. Refine.
The same loop I ran with WorldTour riders, built for the busy amateur.
Your training is only as good as the system — not the session.
WHY THE LOOP EXISTS
Eight years inside the WorldTour taught me the plan is the easy part. What made riders better was everything after it — the review, the constant adjusting, the arguments about whether a session was actually doing anything.
The riders who come to me almost always say the same three things. I don't know if I'm on track. I don't feel like I have any direction. Nobody's holding me accountable. All three are the same problem: there's no loop. There's just a plan, on repeat.
The loop is how we move performance. Not with harder sessions, but with a system to fall back to — where every session drives a specific adaptation, and you understand the process behind the plan.
Most coaching stops at the plan.
Plan
We start with a full rider performance analysis (£229 on its own, free for coaching clients) and a proper breakdown of what your target event demands. From there we set process goals and KPIs, built around your physiology, your lifestyle, and where you want to be.
You'll know why every session is in your week before it starts.
Perform
You execute — training blocks, testing, race day. Every session has a job, and you'll know what it is.
This is the part most riders think coaching is. It's actually the smallest part.
Review
Every week I look at your training the way we ran performance meetings at EF and Bahrain — power, heart rate, RPE and lactate read together. Power on its own tells you what you did. It doesn't tell you what it cost you.
The question the review is trying to answer is simple: are we improving the things we set out to improve?
Refine
The next phase of training gets built on what the review found. What's working stays. What isn't gets changed.
Real data, real feedback, informed decisions. Then the loop starts again — the same four phases, sharper each time.
WHO IT'S FOR
This suits some riders more than others.
The Performance Loop is built for riders who want to understand why their training looks the way it does. You'll be involved in the reasoning. You'll get an answer when you ask a question. The plan will change when the numbers say it should.
Two ways to start.
Rider Performance Analysis£229 (or £299 with a 1:1 debrief call)
A one-off deep dive into your data. What's working, what's holding you back, what to change.
Monthly Coaching
The full Loop, all season.
Your rider analysis and debrief call are included.
Tim Kennaugh has been immersed in high-performance cycling since 2010 when he was racing on the road and track for the Great Britain Development Team. His coaching experience began at the age of 23 when he became the Performance Manager of Rapha Condor JLT. After two successful years in this role, he moved to the World Tour, becoming the Performance Manager of EF Education First, following two seasons with EF he joined Team Bahrain McLaren where he completed six successful seasons. Tim is passionate about self improvement and graduated from his Master’s Degree in High Performance Sports Science at Universidad Europea in July 2025.
Tim spent the majority of his youth on his bike, his short time competing ended at the age of twenty due to an autoimmune disease. While this marked the end of his racing days, it quickly opened a new chapter as he discovered a passion for coaching. He has been fortunate enough to work alongside some of the world’s most respected coaches and has had the privilege of collaborating with multiple World and Olympic Champions.
Tim’s coaching philosophy centres around the athlete. He believes in focusing on the process rather than the outcome. By honing in on daily actions, the results will naturally follow. Each athlete’s journey is unique, and Tim’s approach is to support, plan and implement processes that help you reach your full potential.
If you’d like to learn more about how Tim works or how we can tailor a plan specifically for you, feel free to schedule a free, no-obligation call through the link below. Let’s explore how we can work together to achieve your goals.